Earn Volare points by shopping at Land of Fashion

Choose an unforgettable shopping experience

Visit one of the 5 Land of Fashion Villages.
Go to the Info Point with your shopping receipts.
Communicate your Volare code.
Earn 2 Volare points for every euro spent.

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Extended description of the initiative

Choose an unforgettable shopping experience in our Villages. Extended Description of the Initiative: Much more than shopping! In the most picturesque areas of Italy, from north to south, you'll find the Land of Fashion Villages of Franciacorta, Valdichiana, Mantova, Palmanova, and Puglia. Each location is unique, with well-designed architecture that reflects the beauty of its surroundings. Choose the nearest one to you and come spend an unforgettable day shopping, strolling through the windows of over 650 stores featuring both Italian and international brands with discounts ranging from 30% to 70% all year round. Enjoy a calendar of events that annually hosts national and international names in art and music, and finally, treat yourself to a delicious break in the numerous bars and restaurants to fully savor the authenticity of the Land of Fashion Villages. Thanks to the collaboration with Land of Fashion, you can earn Volare points by shopping in one of the 5 Villages.

How to accumulate points with the initiative

Shop in one of the 5 Land of Fashion Villages: Franciacorta, Valdichiana, Mantova, Palmanova and Puglia.
Visit the Info Point of one of the 5 Land of Fashion Villages.
Show your shopping receipts and communicate your Volare code.
Earn 2 Volare points for every euro spent in the stores.

Summer Promotion

This Summer, Soar High with Shopping at Land of Fashion Villages!
Between sunny weekends and relaxing getaways, there's a surprise ready for take-off: earn TRIPLE Volare points for every euro spent at our Villages from June 9 to July 7, 2025!

Five destinations, one unforgettable shopping experience!
Franciacorta Village (Brescia), Mantova Village (Mantua), Valdichiana Village (Arezzo), Palmanova Village (Udine), and Puglia Village (Molfetta - Bari) await you with over 650 boutiques and year-round discounts from 30% to 70%.

And this summer, the more you shop, the more you fly!
Thanks to our partnership with Volare, the loyalty program by ITA Airways, you’ll earn 3 Volare points for every euroyou spend at participating stores between June 9 and July 7, 2025.

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How to take part? Easier than a day at the beach!

Shop at your favorite stores
Bring your receipts and Volare card to the Infopoint
We’ll handle the rest – your points will be credited directly to your account!

More shopping, more points, more rewards!

Terms and conditions of the promotion:

The promotion is valid from June 9 to July 7, 2025.
Participants must be registered members of ITA Airways’ Volare loyalty program.
Triple Volare points will only be awarded for purchases made at Franciacorta Village, Mantova Village, Valdichiana Village, Palmanova Village, and Puglia Village.
To earn points, participants must present their Volare card and shopping receipts at the Village Infopoint during the promotional period.
Points will be credited within 30 days of receipt validation.
This promotion cannot be combined with other points-earning campaigns.

Terms and Conditions

As of November 21, 2024.

It is possible to earn 2 Volare points for every euro spent by shopping in one of the 5 Land of Fashion Villages: Franciacorta, Valdichiana, Mantova, Palmanova e Puglia.

In order to earn Volare points, Volare member will have to go to the Info Point of one of the 5 Land of Fashion Villages where the shopping took place, show the receipts of his shopping and give communication of his Volare code.

It is responsibility of the Volare member to correctly communicate his Volare code. Volare points will not be credited if the Volare code is incorrectly communicated.

Volare points will be credited within 6 weeks from the date of the credit request.