Earn points with ours partner

Earn Volare points by shopping at Land of Fashion

Choose an unforgettable shopping experience

  • Visit one of the 5 Land of Fashion Villages.
  • Go to the Info Point with your shopping receipts.
  • Communicate your Volare code.
  • Earn 2 Volare points for every euro spent.
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Extended description of the initiative

Choose an unforgettable shopping experience in our Villages. Extended Description of the Initiative: Much more than shopping! In the most picturesque areas of Italy, from north to south, you'll find the Land of Fashion Villages of Franciacorta, Valdichiana, Mantova, Palmanova, and Puglia. Each location is unique, with well-designed architecture that reflects the beauty of its surroundings. Choose the nearest one to you and come spend an unforgettable day shopping, strolling through the windows of over 650 stores featuring both Italian and international brands with discounts ranging from 30% to 70% all year round. Enjoy a calendar of events that annually hosts national and international names in art and music, and finally, treat yourself to a delicious break in the numerous bars and restaurants to fully savor the authenticity of the Land of Fashion Villages. Thanks to the collaboration with Land of Fashion, you can earn Volare points by shopping in one of the 5 Villages.

How to accumulate points with the initiative

  • Shop in one of the 5 Land of Fashion Villages: Franciacorta, Valdichiana, Mantova, Palmanova and Puglia.
  • Visit the Info Point of one of the 5 Land of Fashion Villages.
  • Show your shopping receipts and communicate your Volare code.
  • Earn 2 Volare points for every euro spent in the stores.

Valentine's Day Promotion

Celebrate love with style, benefits, and lots of fun at the Land of Fashion Villages!

Earn double Volare points for every euro spent until February 14th!

For a fairytale Valentine’s Day, we’re giving you even more!

Thanks to our special partnership with Volare, ITA Airways’ loyalty program, you’ll earn 4 Volare points for every euro spent in the Village stores until February 14th.

Simply bring your purchase receipts and your Volare card to the Info Point… We’ll take care of the rest! Shop, collect points, and discover a world of benefits!

Terms and Conditions of the promotion:

  • Promotion valid from January 31st to February 14th, 2025.
  • Participants must be registered with Volare, ITA Airways’ loyalty program.
  • Double Volare points will be credited only for purchases made in the stores of Franciacorta Village, Mantova Village, Valdichiana Village, Palmanova Village, and Puglia Village.
  • To earn points, participants must present their Volare card and purchase receipts at the Village Info Point within the promotional period.
  • Points will be credited within 30 days of the receipt validation.
  • This promotion cannot be combined with other point accrual campaigns.

As of November 21, 2024.

It is possible to earn 2 Volare points for every euro spent by shopping in one of the 5 Land of Fashion Villages: Franciacorta, Valdichiana, Mantova, Palmanova e Puglia.

In order to earn Volare points, Volare member will have to go to the Info Point of one of the 5 Land of Fashion Villages where the shopping took place, show the receipts of his shopping and give communication of his Volare code.

It is responsibility of the Volare member to correctly communicate his Volare code. Volare points will not be credited if the Volare code is incorrectly communicated.

Volare points will be credited within 6 weeks from the date of the credit request.

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